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Why Weird Works in Chiropractic – Attracting More NPs (Part 2)

  In Part 1, we discussed how to attract more new patients by being what we called “weird” – as in positively unique (as opposed to just plain creepy). In this article, I’d like to help you promote and position your weirdness so that you can increase the value in your community for what you do. I teach my coaching …

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Why Weird Works in Chiropractic

  If you’ve ever wanted to attract more new patients, keep them longer, convert more patients to maintenance care, grow your practice independent of insurance and have fun doing it your way, this is the post for you. To achieve all of this (and more), you’ve got one thing to work on: your weirdness.  Stated perhaps more positively, it’s your …

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3 Ways to Increase Cash Via Nutrition in Your Chiropractic Practice

  Today we are going to take a detour off the billing, coding, documentation & compliance roads and go directly down the path of building a better business.  In that respect, one thing that interests nearly all chiropractors is developing cash income streams  (i.e. non-insurance dependent).  And if these income streams can be automated (i.e. not totally dependent on the …

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Using Your EMR or Billing Software to Stimulate Chiropractic Practice Growth in 2014

Undoubtedly you have seen plenty of advertisements and received numerous solicitations from Chiropractic EMR, Billing and Practice Management Software vendors. Their pitches to simplify your life, make your practice more efficient, earn you stimulus funds and do everything this side of massaging your tootsies are hard to escape. One potential use for software stands out as massive untapped and seldom …

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Why 80% of Your Chiropractic Practice Is Missing

  Do you realize that you are currently tapping only 20% of your practice’s potential?  For the vast majority of chiropractic practices, it’s true.  Here’s a simple reason why: 80% of your patients are inactive or moving towards inactive status.  In other words, in most practices, the number of patients under active care only represents a small fraction of the …

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Four Cash Based Trends Chiropractors Should Consider (Part 2)

In Part 1 of this article, we discussed the fact that most chiropractor are looking (or should be) to increase their cash-based, non-insurance dependent portion of their practice.  We looked at two rapidly growing cash-based trends that may definitely apply well in the chiropractic setting: (1) the mindfulness massage and (2) the various “spin-offs” of the mindfulness concept (in terms of …

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Four Cash-Based Trends Chiropractors Should Consider (Part 1)

With dwindling payer reimbursements that have been on the steady decline for years, more chiropractors are looking to non-insurance based or hybrid (could be insurance or cash) income streams. No offense to old steadies (or the manufacturers) of “wonder-gel”, “perfecto-pillow” or “vivacious vitamins” (or other similar products), but many DC’s are looking for new and innovative ways to add more …

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Chiropractic Associates: Exit Strategy Solution or Sandtrap?

If you have an Associate doctor working for you and plan to retire, sell or slow down in the next 10 years, you need to seriously consider the potential solution or sand trap you have in your backyard. Even if you’re a little further out than 10 years, there’s good reason to avoid going down a road that will eventually …

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Are You Getting New Patient Referrals By Design or Default?

Today, we are going to look through our “work smarter” lens at a basic business concept that too many chiropractors take for granted:  referrals. It is pretty well universally accepted that referrals represent the best source of new patients. And it appears that most would agree that the bigger percentage of your new patients that come from referrals, the better. …

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Insurance Contract Catastrophes – How Chiropractors Can Avoid Them Before They Happen

It’s no secret that chiropractors are all fighting declining reimbursements and a growing portion of fees are being pushed onto the patient by the insurance payers.  In fact, according to Athena Health Payer View 2012, the weighted Provider Collection Burden increased by 7 percent from 2010 – 2011.  In other words, your patients are being forced to foot more of …

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