
Wondering if the recession has hit your practice and your wallet as much as other DC’s or even MD’s?
Let me be the first to tell you that spending time calling up your DC friends or commiserating at your local seminars on how bad things are due to the current economy can not only be potentially depressing, it is almost always completely useless!
First, hate to say it, but your “friends” lie. If they are doing fine and think you are not, they lie to make it seem like things are tougher than reality. After all, why kick a man when he’s down? By the very fact that you ask the question, it’s obvious you’re hurting. I will admit – at least your friend is a nice person and they want to spare your feelings. But, you probably won’t get a truthful response.
Other friends lie because they too are in the toilet but they don’t want to admit it. Instead of actually doing something that is revenue generating for themselves, they will give you a handful of advice that didn’t work for them and act as if their practice is fine. This gives them the air of superiority. In reality, their practice stinks and the advice they gave is either terrible or may in fact work, but they wouldn’t know. They didn’t try it. Again, their response is less than truthful.
So now that we have established that there really is no reason to have the “are things bad in your office too?” conversation, why compare at all?
The answer is this: to study trends and glean insight from businesses that ARE thriving. Read More