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Chiropractic Compliance on the Web: How DC’s Can Avoid Internet Trouble
Chiropractic Compliance on the Web: How DC’s Can Avoid Internet Trouble avatar

Written by Tom Necela, DC, CPC, CPMA, CCP-P on September 22nd, 2011

We’ve all heard what a powerful marketing tool the internet can be for our chiropractic practices. I agree that chiropractors should be using the internet as one of their chiropractic marketing tools. Whether or not most chiropractors are doing so effectively is another discussion for another time.

For today, I’d like to talk about the dangers of the internet and how to protecting yourself from trouble.  Apart from obvious things such as identity theft, credit card fraud and phising scams, there are virtual bombs awaiting you on the internet that you may not have considered but would do well to avoid.  Here are a few: Read More


Want More Chiropractic New Patient Referrals? Forget the MD (Sort of)
Want More Chiropractic New Patient Referrals? Forget the MD (Sort of) avatar

Written by Tom Necela, DC, CPC, CPMA, CCP-P on September 1st, 2011





Most chiropractors welcome new patients and understand that the best new patients are often referrals.  The real cream of the crop, therefore, are patient referrals from Medical Doctors, Attorneys or other professionals your patients already view as “experts.”

We value these patients who are already convinced of our credibility (as with other referrals) but even more so due to the fact that their medical doctor sent them.  Plus, the potential leverage with MD referrals is much greater than the average patient referring in another patient.  Sure, most people have more than a handful of friends they can refer in; but an MD may be sitting in his/her office all day long seeing patients for musculoskeletal problems for which they can offer little help.  Statistically speaking, back pain is the #2 reason for a doctor visit, so that’s a lot of potential referrals from one good MD.

OK, so you get the point.  MD referrals are grand.  Cultivate them.  Now here’s the interesting twist on this scenario.  Medical Doctors – with an actual MD degree – may not be the best choice for inter-professional marketing.

Check out the latest stats below: Read More


Surfing the Perfect Chiropractic Storm
Surfing the Perfect Chiropractic Storm avatar

Written by Tom Necela, DC, CPC, CPMA, CCP-P on July 18th, 2011





For several years now, “experts” throughout our profession have been predicting “The Perfect Storm” that will drown chiropractors for good.

One guru advised us to reduce the number of DC’s and go full boat into massage as the way to get patients.  Another pronounced the death of all third-party pay except PI cases but apparently has never spoken to DC’s in states where no-fault- Med-Pay- everyone’s at fault-but no one’s paying tort reform has crippled the PI market.  Still another warns that health care reforms, EMR and all the changes will leave us in the dust.

I disagree with all of them, for various reasons. Read More


What to Do When: Systems & Solutions to Persnickety Problems Chiropractors Face
What to Do When: Systems & Solutions to Persnickety Problems Chiropractors Face avatar

Written by Tom Necela, DC, CPC, CPMA, CCP-P on June 7th, 2011

Ever get the feeling that your chiropractic office is “sweating the small stuff” or “majoring in the minors?”  Or that you are stuck at a certain level, doomed to repeat the same mistakes or scenarios time and time again?

You know what I mean.  It’s those tiny little irritants that seem to add up to a big pain or problem in your practice. It’s the fact that you have already faced this issue for 10 times before, but it keeps rearing its ugly head every few months.

Whether these challenges cause you to lose revenue, lose patients or lose patience, these issues tend to bog us down mentally and well…make practice not so profitable and not so fun. Read More


5 Verification Mistakes That Chiropractors Make That Put Their Income at Risk!
5 Verification Mistakes That Chiropractors Make That Put Their Income at Risk! avatar

Written by Tom Necela, DC, CPC, CPMA, CCP-P on March 22nd, 2011

As we discussed in my last post, Expedited Agreements and Other Fee Negotiation Scams Waged at Chiropractors, insurance payers are continually rolling out new tactics to avoid releasing claim payments or to minimize reimbursements.

Accordingly, your standard operating procedures may longer be sufficient to get you paid for all the good work you do. One overlooked but vital tool to accomplishing this is your Insurance Verification Form. As such, now may be time to enhance your verification of benefits to insure that emerging claim processing tactics are identified and thwarted.

Unfortunately, most chiropractic offices are employing few, if any, of these tactics. Instead, they are doing insurance verification, “the way we have always done it” and getting the same (or worse) results. Read More


Maximize Your Chiropractic Income, Minimize Audit Risk WEBINAR!
Maximize Your Chiropractic Income, Minimize Audit Risk WEBINAR! avatar

Written by Tom Necela, DC, CPC, CPMA, CCP-P on February 18th, 2011

By request, we have taken our popular seminar  and brought it into your home/office via WEBINAR! Read More


Chiropractic Seminar Freebies You Missed! And Your Chance to Profit From Them…
Chiropractic Seminar Freebies You Missed! And Your Chance to Profit From Them… avatar

Written by Tom Necela, DC, CPC, CPMA, CCP-P on February 10th, 2011

For those of you who did NOT attend my recent seminars in the Northwest, here are a few items you missed!

For those of you who attended, as promised, here are the specific references and places to go for the information that was not included in your notepacket.

Tom

P.S.  If you did NOT attend my recent seminar, be sure to read the bottom of this post for a Special Offer!!

P.S.S.  Seminar attendees — I used this picture above to stimulate your memory to…stop giving it all away! :-) Read More


11 Things Your Chiropractic Office Will Have To Change In 2011
11 Things Your Chiropractic Office Will Have To Change In 2011 avatar

Written by Tom Necela, DC, CPC, CPMA, CCP-P on January 4th, 2011

1) Medicare deductible. We’ll start with an easy one! The new Medicare Part B deductible will be $162.00, starting January 1, 2011

2) Begin Conversion to 5010 Format. For all offices filing payments electronically, you will have to convert to the new 5010 format by 2012.  Read More


“The Toughest Chiropractic Billing, Coding, Documentation Questions Ever!” FREE Webinar!
“The Toughest Chiropractic Billing, Coding, Documentation Questions Ever!” FREE Webinar! avatar

Written by Tom Necela, DC, CPC, CPMA, CCP-P on December 1st, 2010

It’s time for the 3rd annual installment of “The Toughest Billing, Coding, Documentation and Collections Questions Ever!”

In this FREE webinar you will have a chance to get your most frustrating or confusing questions answered by Dr. Tom Necela – chiropractor, certified professional coder, certified professional medical auditor and certified compliance professional. Read More


How Do Chiropractor Salaries Compare to Other Health Professionals?
How Do Chiropractor Salaries Compare to Other Health Professionals? avatar

Written by Tom Necela, DC, CPC, CPMA, CCP-P on October 26th, 2010

Wondering if the recession has hit your practice and your wallet as much as other DC’s or even MD’s?

Let me be the first to tell you that spending time calling up your DC friends or commiserating at your local seminars on how bad things are due to the current economy can not only be potentially depressing, it is almost always completely useless!

First, hate to say it, but your “friends” lie.  If they are doing fine and think you are not, they lie to make it seem like things are tougher than reality. After all, why kick a man when he’s down? By the very fact that you ask the question, it’s obvious you’re hurting. I will admit – at least your friend is a nice person and they want to spare your feelings. But, you probably won’t get a truthful response.

Other friends lie because they too are in the toilet but they don’t want to admit it.  Instead of actually doing something that is revenue generating for themselves, they will give you a handful of advice that didn’t work for them and act as if their practice is fine.  This gives them the air of superiority. In reality, their practice stinks and the advice they gave is either terrible or may in fact work, but they wouldn’t know.  They didn’t try it.  Again, their response is less than truthful.

So now that we have established that there really is no reason to have the “are things bad in your office too?” conversation, why compare at all?

The answer is this: to study trends and glean insight from businesses that ARE thriving. Read More


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