While Massage Envy® just celebrated opening its 800th location, most chiropractors would be thrilled to have 8 busy therapists – heck, even 4 – no make that, 2 busy therapists!
And although there are many in chiropractic (and many more in the massage profession) who poo-poo the notion of the Massage Envy® franchise and its business model, it’s hard to get around the fact that they are a phenomenal success.
On the other hand, I’ve heard from far too many chiropractors who have failed or who have massage departments that are limping along sans profits. So, an astute business person would look objectively at the two cases and wonder what can be learned here. Read More
