While Massage Envy® just celebrated opening its 800th location, most chiropractors would be thrilled to have 8 busy therapists – heck, even 4 – no make that, 2 busy therapists!
And although there are many in chiropractic (and many more in the massage profession) who poo-poo the notion of the Massage Envy® franchise and its business model, it’s hard to get around the fact that they are a phenomenal success.
On the other hand, I’ve heard from far too many chiropractors who have failed or who have massage departments that are limping along sans profits. So, an astute business person would look objectively at the two cases and wonder what can be learned here. Read More
I was contacted by a chiropractor recently who asked if I thought that massage therapy was a good profit center for a chiropractic practice. Apparently, he missed the fact that I have spoke about or sold copies of my Build a $300,000 Massage Practice in Your Chiropractic Clinic program to chiropractors in every U.S. state and 23 countries. Obviously, my answer was “yes” but it got me thinking. Why trust my opinion? Let’s look at some statistics on massage and see where we can meaningfully apply that data to our chiropractic practice and our bottom line.
Here are some relevant facts about massage and why you should NOT miss out on its 6 figure potential for your office: Read More