I’ve got three news updates for you today – one positive, one negative, one perhaps can go both ways. Read More
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How to Prepare Your Chiropractic Practice for Recovery Audits
It’s no longer IF your practice will be audited, it’s WHEN.
Build a $300,000 Massage Practice in Your Chiropractic Clinic
How to Create the MOST Highly Profitable, Passive Source of Income For Your Practice With Massage Therapy
Chiropractic Compliance on the Web: How DC’s Can Avoid Internet Trouble
We’ve all heard what a powerful marketing tool the internet can be for our chiropractic practices. I agree that chiropractors should be using the internet as one of their chiropractic marketing tools. Whether or not most chiropractors are doing so effectively is another discussion for another time.
For today, I’d like to talk about the dangers of the internet and how to protecting yourself from trouble. Apart from obvious things such as identity theft, credit card fraud and phising scams, there are virtual bombs awaiting you on the internet that you may not have considered but would do well to avoid. Here are a few: Read More
Medicare to Release ANOTHER Chiropractic Comparative Billing Report
On September 26, 2011 the Centers for Medicare & Medicaid Services (CMS) will release a national provider Comparative Billing Report (CBR) aimed at the chiropractic profession…again.
No, you are not vicariously having some sort of “senior moment” or bad flashback due to your younger and wilder days. Yes, Medicare did in fact conduct a chiropractic CBR last year (2010). This round is a similar study equivalent to the one distributed last fall except this current study will focus on 2010 data. Read More
Want More Chiropractic New Patient Referrals? Forget the MD (Sort of)
Most chiropractors welcome new patients and understand that the best new patients are often referrals. The real cream of the crop, therefore, are patient referrals from Medical Doctors, Attorneys or other professionals your patients already view as “experts.”
We value these patients who are already convinced of our credibility (as with other referrals) but even more so due to the fact that their medical doctor sent them. Plus, the potential leverage with MD referrals is much greater than the average patient referring in another patient. Sure, most people have more than a handful of friends they can refer in; but an MD may be sitting in his/her office all day long seeing patients for musculoskeletal problems for which they can offer little help. Statistically speaking, back pain is the #2 reason for a doctor visit, so that’s a lot of potential referrals from one good MD.
OK, so you get the point. MD referrals are grand. Cultivate them. Now here’s the interesting twist on this scenario. Medical Doctors – with an actual MD degree – may not be the best choice for inter-professional marketing.
Check out the latest stats below: Read More